Sm Markets

Grocery & Food mass-market

SM Markets is the online grocery shopping platform of the SM Group, one of the largest retail conglomerates in the Philippines. It offers a comprehensive digital supermarket experience, allowing customers to order fresh produce, pantry essentials, and household goods for home delivery or in-store pickup.

https://smmarkets.ph/ · Generated 8/19/2026

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Current Monthly Revenue

$784.0K

800K visits · 2.800% CR

Projected Monthly Revenue

$817.8K

2.88% CR · $36 AOV

Monthly Revenue Uplift

+$33.8K

+4.3% incremental

Annual Revenue Potential

+$405.1K

14 tactics activated

Conversion Rate

Current

2.800%

→

Projected

2.88%

Average Order Value

Current

$35

→

Projected

$36

Revenue Impact by Feature (Relative CR Uplift %)

Conservative estimates based on brand profile. Compound multiplicative model.

Replenishment Trigger

0.4%

AMP Emails

0.35%

Coupon Drawer

0.3%

Inline Widget

0.25%

Banner Personalisation

0.2%

WhatsApp Triggers

0.2%

Merchandising Triggers

0.2%

Slide Drawer

0.15%

Cart Page Progress Bar

0.15%

App Push Notification with Rich Media

0.15%

Add to Cart Pop-Up

0.1%

App Content Card

0.1%

Tab Talk

0.05%

Nudges & Walkthrough

0.05%

Website Personalisation

App Personalisation

Lifecycle & Channels

Website Personalisation

Feature	Status	Primary KPI	Benchmark	CR Uplift	Rationale
Slide Drawer – Recently Viewed	Active	Conversion Rate	+4% Click-Through Rate	+0.15%	Helps grocery shoppers easily re-add weekly staples they viewed in previous sessions without re-searching the 15k SKU catalog.
Banner Personalisation	Active	Conversion Rate	+8% Banner Click-Through	+0.2%	Tailoring banner promotions to dietary preferences (e.g., organic, gluten-free) increases category exploration for mass-market grocery buyers.
Add to Cart Pop-Up	Active	AOV	+5% Average Basket Size	+0.1%	Perfect for low-AOV grocery orders, prompting relevant cross-sells (e.g., milk when adding cereal) right at the point of action.
Tab Talk	Active	Conversion Rate	+1.5% Tab Re-engagement	+0.05%	Gently coaxes distracted multi-tab grocery shoppers back to complete their perishable food orders before sessions expire.
Inline Widget	Active	Conversion Rate	+12% Click-to-Cart	+0.25%	Dynamically inserts personalized 'frequently bought together' bundles directly on grocery PDPs, driving steady micro-increases in a $35 basket.
Cart Page Progress Bar	Active	AOV	+7% Free Shipping Threshold Attainment	+0.15%	Extremely effective for a $35 mass-market grocery AOV to nudge users to add a $3-$5 pantry item to unlock free shipping.
Coupon Drawer	Active	Conversion Rate	-6% Cart Abandonment Rate	+0.3%	Mass-market grocery shoppers are highly price-sensitive; displaying eligible promo codes directly at checkout prevents coupon-hunting exit behavior.

App Personalisation

Feature	Status	Primary KPI	Benchmark	CR Uplift	Rationale
App Content Card	Active	CTR	+3.5% Card Interaction	+0.1%	Seamlessly displays personalized weekly flyers and recipe-based ingredient checklists in-app without interrupting the user journey.
Nudges & Walkthrough	Active	Conversion Rate	+5% First-Time Order Completion	+0.05%	Guides new grocery app downloaders through complex steps like selecting delivery slots and setting up address details.
In-App Notification	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.

Lifecycle & Channels

Email SMS WhatsApp Notification

Feature	Status	Primary KPI	Benchmark	CR Uplift	Rationale
WhatsApp Triggers	Active	Conversion Rate	+15% Message Open Rate	+0.2%	Provides instant, high-visibility checkout reminders and delivery updates directly on the primary communication channel used by grocery consumers.
App Push Notification with Rich Media	Active	CTR	+4.5% Push Open Rate	+0.15%	Using images of fresh produce or weekly deals triggers immediate impulse orders during typical high-intent evening grocery planning hours.
AMP Emails – Cart Abandonment	Active	Conversion Rate	+18% Recovery Rate	+0.35%	Allows grocery shoppers to edit quantities, add forgotten essentials, and checkout directly inside their email inbox without friction.
Merchandising Triggers	Active	Conversion Rate	+6% Triggered Email Revenue	+0.2%	Alerts grocery shoppers when highly seasonal inventory (like local berries or holiday meats) is back in stock or price-dropped.
Replenishment Trigger	Active	Repeat Purchase Rate	+22% Repeat Purchase Rate	+0.4%	The single most critical driver for grocery: automatically prompting restocks on a predictive cycle for household staples like milk, coffee, and detergent.
Welcome Email with Gamification	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Cross-Channel Recommendations	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.