Conservative projections using compound multiplicative uplift across 14 personalisation tactics
Revenue Uplift
+$66.4K/mo
+4.4% incremental
Return on Investment
13.3X
Projected monthly return
Conversion Rate
2.89%
from 2.80% baseline
Current → Projected Revenue
$1.51M → $1.58M/mo
Average Order Value
$45 → $46
Annual Potential
+$796.2K/yr
SM Markets is the online grocery shopping platform of the SM Group, one of the largest retail conglomerates in the Philippines. It offers a wide selection of fresh produce, pantry staples, personal care, and household essentials for home delivery or store pickup. The platform serves as a major omnichannel supermarket destination for Filipino consumers.
Sub-vertical
Grocery & Food
Pricing Tier
mass-market
Monthly Visits
1,200K
Catalog SKUs
15,000
Real-time behavioural signals driving personalised experiences across every touchpoint
+4% Click-Through Rate
Helps grocery shoppers quickly re-add frequently viewed staples to their cart during high-velocity weekly shopping sessions.
+8% CTR on Banners
Dynamically displays dietary-preference-matched banners (e.g., organic, vegan) to mass-market grocery shoppers based on past purchases.
+3.5% Units Per Transaction
Suggests logical, low-cost pairing items like dips or snacks immediately upon adding a base product to the cart.
+1.5% Tab Return Rate
Gently reminds highly distracted grocery comparison-shoppers of their active cart when they toggle to other tabs.
+5% Upsell Conversion
Serves highly relevant, budget-friendly pantry recommendations directly on the PDP or cart page to drive incremental basket size.
+8% progress achievement rate
Highly effective for mass grocery where shoppers readily add an extra pantry staple to cross the threshold for free delivery.
-12% Cart Abandonment
Reduces cart abandonment for price-sensitive grocery shoppers looking for active promo codes at checkout.
App Content Card
+0.1%Delivers personalized, non-intrusive weekly recipe ideas and seasonal category promotions directly inside the mobile grocery app.
Nudges & Walkthrough
+0.08%Guides users to discover and set up convenient repeat-purchase lists and favorites within the grocery app.
WhatsApp Triggers
+0.25%Acts as an ultra-high-open-rate channel to recover abandoned grocery lists for mobile-first shoppers.
App Push Notification with Rich Media
+0.15%Displays rich imagery of fresh products or discounts to draw weekly grocery buyers back to complete their routine shopping.
AMP Emails – Cart Abandonment
+0.4%Allows users to review, edit quantities, and buy their abandoned food shopping list directly inside the interactive email.
Merchandising Triggers
+0.15%Automatically notifies shoppers when high-demand fresh inventory or grocery staples are back in stock.
Replenishment Trigger
+0.35%Predicts consumption cycles of household grocery consumables and prompts timely, convenient re-orders via email or push.
Request a demo and see these features live on your store in minutes.