01 / 05 Personalisation Growth Audit

The Growth Opportunity
for SM Markets

Conservative projections using compound multiplicative uplift across 7 personalisation tactics

Revenue Uplift

+$26.2K/mo

+1.7% incremental

Return on Investment

5.2X

Projected monthly return

Conversion Rate

2.83%

from 2.80% baseline

Current → Projected Revenue

$1.51M → $1.54M/mo

Average Order Value

$45 → $45

Annual Potential

+$314.4K/yr

02 / 05
Brand Snapshot

SM Markets

SM Markets is the dedicated online grocery shopping platform of the SM Retail group in the Philippines, encompassing SM Supermarket, SM Hypermarket, and Savemore. It offers a wide selection of fresh food, pantry essentials, and household goods for home delivery and in-store pickup. The platform serves mass-market consumers looking for everyday supermarket convenience online.

Sub-vertical

Grocery & Food

Pricing Tier

mass-market

Monthly Visits

1,200K

Catalog SKUs

15,000

03 / 05
🌐 Website Personalisation

Convert more visitors, every session

Real-time behavioural signals driving personalised experiences across every touchpoint

Cart Page Progress Bar

+0.08%

+4.5% free shipping qualification rate

For mass-market grocery with a $45 AOV, a tiered shipping or bundle threshold progress bar effectively incentivizes adding pantry staples to reach checkout thresholds.

Web Pop-up

+0.05%

+1.8% list growth capture rate

Contextual intent pop-ups offering weekly digital circulars or first-order grocery discounts capture price-sensitive shoppers without disrupting the high-SKU browsing journey.

04 / 05
✉️

Lifecycle & Channels

Email SMS WhatsApp Notification

WhatsApp Triggers

+0.15%

High utility for grocery delivery updates, order confirmations, and abandoned slot reminders in markets where WhatsApp is a primary everyday communication channel.

App Push Notification with Rich Media

+0.12%

Rich media showcasing daily fresh produce deals and promotional meal kits drives immediate app opens among routine grocery shoppers.

Price Drop Alert

+0.18%

Mass-market grocery buyers are highly price-elastic, making automated alerts on discounted household goods and frequently viewed essentials strong conversion drivers.

Replenishment Trigger

+0.4%

As a grocery platform with 15,000 SKUs, automated repurchase cycles for milk, pantry items, and household goods represent the highest-impact retention driver.

Predictive Segmentation

+0.14%

Predicting churn risk and category affinity allows targeted reactivation of lapsed weekly shoppers before they switch to competing local supermarkets.

05 / 05
Next Steps

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