01 / 05 Personalisation Growth Audit

The Growth Opportunity
for Blissclub

Conservative projections using compound multiplicative uplift across 3 personalisation tactics

Revenue Uplift

+$10.0K/mo

+0.9% incremental

Return on Investment

2.0X

Projected monthly return

Conversion Rate

2.01%

from 2.00% baseline

Current → Projected Revenue

$1.08M → $1.09M/mo

Average Order Value

$45 → $45

Annual Potential

+$119.7K/yr

02 / 05
Brand Snapshot

Blissclub

Blissclub is a prominent Indian D2C activewear brand specializing in comfortable, functional movewear for women. The brand offers technical bottomwear, sports bras, and loungewear designed specifically for diverse body types and active lifestyles.

Sub-vertical

Fashion & Apparel

Pricing Tier

mid-market

Monthly Visits

1,200K

Catalog SKUs

450

03 / 05
🌐 Website Personalisation

Convert more visitors, every session

Real-time behavioural signals driving personalised experiences across every touchpoint

Cart Page Progress Bar

+0.12%

+3.8% threshold completion rate

Encourages mid-market activewear buyers to add a accessory or basic apparel item to hit free shipping thresholds.

Coupon Drawer

+0.18%

+1.8% checkout completion rate

Keeps price-sensitive apparel shoppers on-site by preventing off-site coupon hunting during checkout.

04 / 05
✉️

Lifecycle & Channels

Email SMS WhatsApp Notification

AMP Emails – Cart Abandonment

+0.3%

Allows high-intent activewear shoppers to review and complete cart recovery directly inside their inbox.

05 / 05
Next Steps

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