Sm Markets

Grocery & Food mass-market

SM Markets is the online grocery shopping platform of the SM Group, one of the largest retail conglomerates in the Philippines. It offers a wide selection of fresh produce, pantry staples, personal care, and household essentials for home delivery or store pickup. The platform serves as a major omnichannel supermarket destination for Filipino consumers.

https://smmarkets.ph/ · Generated 8/19/2026

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Current Monthly Revenue

$1.51M

1.2M visits · 2.800% CR

Projected Monthly Revenue

$1.58M

2.89% CR · $46 AOV

Monthly Revenue Uplift

+$66.4K

+4.4% incremental

Annual Revenue Potential

+$796.2K

14 tactics activated

Conversion Rate

Current

2.800%

→

Projected

2.89%

Average Order Value

Current

$45

→

Projected

$46

Revenue Impact by Feature (Relative CR Uplift %)

Conservative estimates based on brand profile. Compound multiplicative model.

AMP Emails

0.4%

Cart Page Progress Bar

0.35%

Replenishment Trigger

0.35%

Inline Widget

0.3%

Add to Cart Pop-Up

0.25%

Coupon Drawer

0.25%

WhatsApp Triggers

0.25%

Banner Personalisation

0.2%

Slide Drawer

0.15%

App Push Notification with Rich Media

0.15%

Merchandising Triggers

0.15%

App Content Card

0.1%

Nudges & Walkthrough

0.08%

Tab Talk

0.05%

Website Personalisation

App Personalisation

Lifecycle & Channels

Website Personalisation

Feature	Status	Primary KPI	Benchmark	CR Uplift	Rationale
Slide Drawer – Recently Viewed	Active	Conversion Rate	+4% Click-Through Rate	+0.15%	Helps grocery shoppers quickly re-add frequently viewed staples to their cart during high-velocity weekly shopping sessions.
Banner Personalisation	Active	Conversion Rate	+8% CTR on Banners	+0.2%	Dynamically displays dietary-preference-matched banners (e.g., organic, vegan) to mass-market grocery shoppers based on past purchases.
Add to Cart Pop-Up	Active	AOV	+3.5% Units Per Transaction	+0.25%	Suggests logical, low-cost pairing items like dips or snacks immediately upon adding a base product to the cart.
Tab Talk	Active	Conversion Rate	+1.5% Tab Return Rate	+0.05%	Gently reminds highly distracted grocery comparison-shoppers of their active cart when they toggle to other tabs.
Inline Widget	Active	AOV	+5% Upsell Conversion	+0.3%	Serves highly relevant, budget-friendly pantry recommendations directly on the PDP or cart page to drive incremental basket size.
Cart Page Progress Bar	Active	AOV	+8% progress achievement rate	+0.35%	Highly effective for mass grocery where shoppers readily add an extra pantry staple to cross the threshold for free delivery.
Coupon Drawer	Active	Conversion Rate	-12% Cart Abandonment	+0.25%	Reduces cart abandonment for price-sensitive grocery shoppers looking for active promo codes at checkout.

App Personalisation

Feature	Status	Primary KPI	Benchmark	CR Uplift	Rationale
App Content Card	Active	CTR	+6% Engagement Rate	+0.1%	Delivers personalized, non-intrusive weekly recipe ideas and seasonal category promotions directly inside the mobile grocery app.
Nudges & Walkthrough	Active	Conversion Rate	+10% feature adoption	+0.08%	Guides users to discover and set up convenient repeat-purchase lists and favorites within the grocery app.
In-App Notification	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.

Lifecycle & Channels

Email SMS WhatsApp Notification

Feature	Status	Primary KPI	Benchmark	CR Uplift	Rationale
WhatsApp Triggers	Active	Conversion Rate	+15% Recovery Rate on WhatsApp	+0.25%	Acts as an ultra-high-open-rate channel to recover abandoned grocery lists for mobile-first shoppers.
App Push Notification with Rich Media	Active	CTR	+5.2% push CTR	+0.15%	Displays rich imagery of fresh products or discounts to draw weekly grocery buyers back to complete their routine shopping.
AMP Emails – Cart Abandonment	Active	Conversion Rate	+22% interactive recovery rate	+0.4%	Allows users to review, edit quantities, and buy their abandoned food shopping list directly inside the interactive email.
Merchandising Triggers	Active	Conversion Rate	+4.5% Back-in-Stock Conversion	+0.15%	Automatically notifies shoppers when high-demand fresh inventory or grocery staples are back in stock.
Replenishment Trigger	Active	Repeat Purchase Rate	+12% Repeat Order Rate	+0.35%	Predicts consumption cycles of household grocery consumables and prompts timely, convenient re-orders via email or push.
Welcome Email with Gamification	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Cross-Channel Recommendations	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.