SM Markets

Grocery & Food mass-market

SM Markets is the dedicated online grocery shopping platform of the SM Retail group in the Philippines, encompassing SM Supermarket, SM Hypermarket, and Savemore. It offers a wide selection of fresh food, pantry essentials, and household goods for home delivery and in-store pickup. The platform serves mass-market consumers looking for everyday supermarket convenience online.

https://smmarkets.ph/ · Generated 8/23/2026

View Landing Page ↗ New Audit

Current Monthly Revenue

$1.51M

1.2M visits · 2.800% CR

Projected Monthly Revenue

$1.54M

2.83% CR · $45 AOV

Monthly Revenue Uplift

+$26.2K

+1.7% incremental

Annual Revenue Potential

+$314.4K

7 tactics activated

Conversion Rate

Current

2.800%

→

Projected

2.83%

Average Order Value

Current

$45

→

Projected

$45

Revenue Impact by Feature (Relative CR Uplift %)

Conservative estimates based on brand profile. Compound multiplicative model.

Replenishment Trigger

0.4%

Price Drop Alert

0.18%

WhatsApp Triggers

0.15%

Predictive Segmentation

0.14%

App Push Notification with Rich Media

0.12%

Cart Page Progress Bar

0.08%

Web Pop-up

0.05%

Website Personalisation

App Personalisation

Lifecycle & Channels

Website Personalisation

Feature	Status	Primary KPI	Benchmark	CR Uplift	Rationale
Cart Page Progress Bar	Active	AOV	+4.5% free shipping qualification rate	+0.08%	For mass-market grocery with a $45 AOV, a tiered shipping or bundle threshold progress bar effectively incentivizes adding pantry staples to reach checkout thresholds.
Web Pop-up	Active	Conversion Rate	+1.8% list growth capture rate	+0.05%	Contextual intent pop-ups offering weekly digital circulars or first-order grocery discounts capture price-sensitive shoppers without disrupting the high-SKU browsing journey.
Recently Viewed	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Personalized Banner	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Cart Reminder Pop-up	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Multi-Tab Reminder	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Inline Recommendations	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Coupon Drawer	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Social Proof	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Web Messages	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.

App Personalisation

Feature	Status	CR Uplift	Rationale
Personalized Banner	Already Live	—	Brand already has this in place — no incremental opportunity to pitch.
In-App Pop-up	Already Live	—	Brand already has this in place — no incremental opportunity to pitch.
Nudges & Walkthrough	Already Live	—	Brand already has this in place — no incremental opportunity to pitch.

Lifecycle & Channels

Email SMS WhatsApp Notification

Feature	Status	Primary KPI	Benchmark	CR Uplift	Rationale
WhatsApp Triggers	Active	Repeat Purchase Rate	+8.5% recovery on delivery-slot abandons	+0.15%	High utility for grocery delivery updates, order confirmations, and abandoned slot reminders in markets where WhatsApp is a primary everyday communication channel.
App Push Notification with Rich Media	Active	CTR	+5.2% push-driven re-engagement	+0.12%	Rich media showcasing daily fresh produce deals and promotional meal kits drives immediate app opens among routine grocery shoppers.
Price Drop Alert	Active	Conversion Rate	+6.0% click-to-conversion on favorited staples	+0.18%	Mass-market grocery buyers are highly price-elastic, making automated alerts on discounted household goods and frequently viewed essentials strong conversion drivers.
Replenishment Trigger	Active	Repeat Purchase Rate	+12.0% reorder rate on FMCG consumables	+0.4%	As a grocery platform with 15,000 SKUs, automated repurchase cycles for milk, pantry items, and household goods represent the highest-impact retention driver.
Predictive Segmentation	Active	Conversion Rate	+7.5% lift in target segment engagement	+0.14%	Predicting churn risk and category affinity allows targeted reactivation of lapsed weekly shoppers before they switch to competing local supermarkets.
Interactive Email	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Gamified Experience	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Browse Abandonment	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Cart Abandonment	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Checkout Abandonment	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Channel Recommendation	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Back in Stock Alert	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.
Post-Purchase Trigger	Already Live			—	Brand already has this in place — no incremental opportunity to pitch.